20 JULY 2016: The latest developer in Rouse Hill has thrown an exclusive Neighbourhood Block Party to share information about the project with immediate neighbours and local business leaders before commencing a comprehensive marketing campaign.
AUX Group is promising convenience and connectivity from its first foray into the Australian property market with the $81 million apartment project The Boulevard that will be attached to the existing Rouse Hill Town Centre.
The Boulevard includes 152 apartments set across two buildings six storeys and seven storeys in height and offers one, two and three bedroom apartments, all with a study. In the project’s first release, prices for one-bedroom apartments range from $485,000 – $655,000, two-bedroom apartments are priced from $595,000 – $860,000 and three-bedroom apartments range from $855,000 – $920,000.
Being new to the market and the local community, AUX Group has taken a “good neighbour” approach, launching the project with its “The Boulevard Neighbourhood Block Party” for about 50 retailers at Rouse Hill Town Centre, local dignitaries, and about 80 key businesspeople from The Hills district to allow them to get to know the company and learn more about the development in their backyard.
Designed by Metropoint Group Architects, The Boulevard has been crafted to complement the existing built environment so the apartments become a continuation of the town centre.
AUX Group will draw on its significant experience and success in property development in China for its first Australian project. The AUX Real Estate Group was founded in 2000 as a subgroup of the AUX Group and ranks in the top five commercial developers and top 50 residential developers in China. The AUX Real Estate Group generated approximately $2.9 billion AUD in revenue in 2014, primarily from residential and commercial developments.
The company purchased the sites from Rouse Hill Town Centre owner GPT in April 2015. Both AUX Group and GPT share a vision for Rouse Hill Town Centre as a thriving retail and residential precinct.
“We recognise that we’re new to the Hills district so we wanted to make the effort to properly introduce ourselves to our neighbours and the local business community before launching The Boulevard to the wider public, so that’s why we hosted a block party to give key people an exclusive insight into our development,” AUX Group Associate Director Michael Wang says.
“And we have a lot of confidence that the Sydney market will recognise the convenience and accessible provided by The Boulevard and will want to be a part of this unique project,” he says.
“The Boulevard is the perfect debut for AUX Group in Australia as the development epitomises what we stand for: high quality apartments that offer connectivity and an easy lifestyle for residents.”
Residents will live within 400 metres of the Rouse Hill station of the Sydney Metro Northwest (due for completion in 2019) and have access to a large variety of retail shops, restaurants, cafes, supermarkets, department stores, homeware stores, and a cinema.
The project is being jointly marketed through international firm Colliers International and local experts PRDnationwide Norwest.
Colliers International Director of Residential Project Marketing David Chittenden says that in a competitive market such as Sydney, projects need to have a compelling point of difference.
“The Boulevard is positioned in the middle of a bustling central people’s district and this level of integration is certainly unique compared to other apartment projects across Sydney,” he says. “We expect to see a lot of interest from young professionals, downsizers and savvy investors who recognise the value of convenience and connectivity to transport links.”
David Inkster from sales agents PRDnationwide Norwest says The Boulevard offers buyers the ultimate example of convenience living in the local area.
“Residents at The Boulevard will literally be a part of Rouse Hill Town Centre with essential services like groceries, fashion, community facilities and the much anticipated Sydney Northwest Metro line right on their doorstep,” he says.
“This is future-proofed living at its finest – Rouse Hill Town Centre is undergoing incredible expansion and this area of Sydney’s north-west is finally receiving the public transport links it requires. It makes complete sense to complement the rich offerings of the town centre with convenient apartment living.”
Metropoint Group Architects Director Yiou Tan says The Boulevard featured recycled brick to reflect the tradition of Rouse Hill as an area characterised by house and land development.
“Each apartment has been designed for easy living so residents can come home to peace after a busy day,” he says. “Rouse Hill Town Centre is so vivid and full of life –
The Boulevard’s location takes full advantage of that while the apartments have been designed like a house to offer a sanctuary for residents.”
The philosophy of convenience has informed the interior design with generous apartment sizes, full height pantries in all apartments and bathtubs in 50 per cent of units – a rare offering in the local area.
The display suite for The Boulevard opens in late July. To register your interest or for more information, visit boulevardrousehill.com.au or call 1800 826 273.
Caddies Boulevard, Rouse Hill
50 x one bedroom + study apartments, 52sqm-80sqm
88 x two bedroom + study apartments, 72sqm-117sqm
14 x three bedroom + study apartments, 108sqm-137sqm
Metropoint Group Architects
About AUX Group
The AUX Group was established in 1986 and is one of the top 35 private companies in China. The AUX Group comprises six branches: real estate development, medical services, intelligent power equipment, home appliances, mobile intelligent terminals and financial investment. The AUX Group exports its products to over 100 countries and employs approximately 20,000 people globally. In 2015, the Group sales volume reached around $12 billion AUD with total assets of $8 billion AUD.
The AUX Real Estate Group was founded in 2000 as a subgroup of the AUX Group and ranks in the top five commercial developers and top 50 residential developers in China. The AUX Real Estate Group generated approximately $2.9 billion AUD in revenue in 2014, primarily from residential and commercial developments.
AUX Property Australia was incorporated in December 2014.
About Rouse Hill Town Centre
Rouse Hill Town Centre opened in 2007 and changed the face of retail and residential living in north-western Sydney. Designed for the community, Rouse Hill Town Centre combines the traditional values and streetscape of a contemporary market town with more than 230 specialty stores offering the latest fashion, homewares, dining, community services and lifestyle choices. Winning several international planning and design awards, Rouse Hill Town Centre has been planned as a sustainable shopping destination with entertainment and facilities for all the family.