In the same year Holly started Left Field Public Relations, Alicia started her career in journalism.
So began a love affair for community newspapers during which Alicia was recognised a number of times for her award-winning writing.
13 Years in the engine room of journalism have given Alicia a keen news sense and important insights into the media world – what makes journalists tick, how to make their job easier and what angles will be a hit with readers.
Alicia took a brief hiatus from journalism to work as a Media Adviser to a Federal Member of Parliament before returning to the media industry as Editor of the Your Home supplement Alicia’s work was published in 13 Fairfax newspapers across Sydney.
Her diligence and reliability was rewarded with a steady rise through the ranks to become Features Editor, responsible for content across 16 newspapers.
Since joining Left Field Public Relations at the end of 2015, Alicia delights clients with her can-do approach and great results – across a range of developments including major urban renewal campaigns that demand everything from issues management to promoting community-focused programs, and managing publicity around project launches through to sales results.